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DRIFT
Authentic Dynamic Motion Blur
profile photo of India Earl

FOCUS ON THE MOMENT, TRANSFORM WITH DRIFT
THE POST PRODUCTION MAGIC TO ADD TRENDING MOTION BLUR

CAPTURE NOW

CREATE MOTION LATER

In the fast-paced whirl of a shoot, every moment is fleeting, and every snapshot is a chance to capture a lifetime of memories. But in the quest to embrace the trend of motion blur— that magical effect that breathes life and movement into photographs — many photographers find themselves tangled in technical settings, risking the loss of capturing moments in their purest form. 'Drift' changes the game.

Co-created with the talented India Earl, 'Drift' is designed to infuse your images with the essence of motion, all after the day is done. Focus on what truly matters: living in the moment and capturing it, without the constraints of complex camera settings or the fear of missing out.

79 $ - ADD TO CART

A blurry photo of a man is holding his girlfriend in the air
DRIFT PRESETS
by India Earl
Master Motion Blur in Lightroom

In the fast-paced whirl of a wedding day, every moment is fleeting, and every snapshot is a chance to capture a lifetime of memories. But in the quest to embrace the trend of motion blur— that magical effect that breathes life and movement into photographs—many photographers find themselves tangled in technical settings, risking the loss of capturing moments in their purest form. 'Drift' changes the game.

Co-created with the renowned photographer India Earle, 'Drift' is designed to infuse your images with the essence of motion, all after the day is done. With 'Drift,' we invite you to focus on what truly matters: living in the moment and capturing it, without the constraints of complex camera settings or the fear of missing out.

WHAT'S INCLUDED?
18 x Authentic Motion Blur Effects, each offering unique movement and mood to elevate your photography's aesthetic.
WHAT SOFTWARE DO I NEED TO USE THESE?
The minimal requirements to run the presets are Adobe Lightroom Classic 11 or higher and Adobe Photoshop Camera Raw 14 or higher. We do suggest using our presets with the latest versions. Please note: These presets are only available as .XMP-files.
HOW DO I INSTALL THE PRESETS?
For Lightroom Classic (Desktop): Open Lightroom Classic and go to the Develop module. On the left panel, look for the Presets panel. Right-click on the Presets panel and select Import Presets. Navigate to the location where your presets are saved, select them, and click Import. Your imported presets will now be available in the Presets panel under the User Presets group or another specified group if they were organized as such. For Adobe Camera Raw (ACR): Open a RAW File in ACR: Right-click on a RAW file and select "Open in Camera Raw" to launch ACR. Access the Presets Panel: Once ACR is open, look for the Presets icon on the right-hand side of the screen. It typically looks like three sliders (shadows, midtones, highlights) – this will open the Presets panel. Import Presets: In the Presets panel, click on the three dots menu icon at the top right corner and select "Import Profiles & Presets." Select and Import Your Presets: Navigate to where your presets are saved. They will either be in .xmp or .lrtemplate format (though .xmp is more common in recent versions). Select the presets you wish to import and click "Import."
DO I GET A REFUND IF I DON'T LIKE THEM?
We and our creatives put a lot of effort into creating our presets to give great value and satisfy the photography community. Unfortunately, we cannot give you a refund. This product is a digital and downloadable item, so all sales are final, and you can issue no refund. Please read our Terms & Conditions carefully before purchasing our products. You will be required to checkmark our Terms & Conditions to be able to purchase this product.

79 $ - ADD TO CART

Includes 18 MOTION BLUR EFFECTS & OUR LLFX PLUGIN

6 x Full Frame Drift

6 x Radial Drift

6 x Corner Drift

Creates a smooth, sweeping blur that stretches across the entire image from either left to right or top to bottom, mimicking the fluid motion of a panning camera.

This effect keeps the central part of the image in sharp focus while the surroundings blur out in a radial fashion, drawing the viewer's eye directly to the subject.

This subtle effect adds a gentle blur to specific corners of the image, creating a sense of depth and dimension while maintaining focus on the central elements.

the back of a womanA blurry phoot of the back of a woman and her hair
a young couple holding hands and walking down a fieldblurry photo of a young couple holding hands and walking down a field
close up of a womans faceblurry photo of a womans face
a woman waling down a fielda blurry photo of a woman waling down a field
a woman standing in fron some mountains in arizonaa woman standing in fron some mountains in arizona
close up of the back of a womanclose up of the back of a woman

Seize every moment with ease and weave motion into your memories, all in post-production with 'Drift'.

Trend-Defining Elegance: Drift aligns with the current trend of incorporating motion into photography, making every image a piece of contemporary art.

Motion with Meaning: Beyond mere movement, Drift adds a layer of emotional depth to your images, elevating them into moving stories.

A Dance of Pixels: Designed for dreamers and creators, Drift transforms static snapshots into scenes brimming with life and fluidity.

Harmony in Movement: Each preset within Drift is finely tuned to ensure that the added motion feels natural and integral to the image.

79 $ - ADD TO CART

LIVE EDIT WITH INDIA EARL

Questions You Might Have

• WHAT'S INCLUDED?

18 x Authentic Motion Blur Effects, each offering unique movement and mood to elevate your photography's aesthetic.

• WHAT SOFTWARE DO I NEED TO USE THESE?

The minimal requirements to run the presets are Adobe Lightroom Classic 11 or higher. We do suggest using our presets with the latest version. Please note: These presets are only available as .XMP-files. Camera RAW is NOT supported!

• HOW DO I INSTALL THE PRESETS?

For Lightroom Classic (Desktop): Open Lightroom Classic and go to the Develop module. On the left panel, look for the Presets panel. Right-click on the Presets panel and select Import Presets. Navigate to the location where your presets are saved, select them, and click Import. Your imported presets will now be available in the Presets panel. You also need to install our Plugin. Make sure to read the guide that comes with the download!

• DO I GET A REFUND IF I DON'T LIKE THEM?

We and our creatives put a lot of effort into creating our presets to give great value and satisfy the photography community. Unfortunately, we cannot give you a refund. This product is a digital and downloadable item, so all sales are final, and you can issue no refund. Please read our Terms & Conditions carefully before purchasing our products. You will be required to checkmark our Terms & Conditions to be able to purchase this product.

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